State of Art: The Tate Modern

How is the Tate Modern always packed?

Other than their enormous building on the Thames, how do they do it?

While most galleries stick to traditional communication channels like email and social media, the Tate Modern has stepped up its game. They’ve embraced the power of text messaging to reach a younger, more dynamic crowd who are constantly on the move and less likely to check their emails.

Texting cuts through the noise and gets straight to the point. And they use it to invite people for members-only events and more.

Their audience always knows exactly what’s happening and when.

Introducing: Tate Lates

One of their most popular initiatives is Tate Lates—a monthly event where art meets nightlife. Similar to the MFA Late Nites, it features contemporary art with live DJs, performance artists, film screenings, and pop-up talks, all under one roof

Why is it such a hit?

Because the Tate Modern understands how to reach the right people at the right time. They don’t rely on just emails or Instagram ads that often go unseen. They send direct text updates to keep their audience in the loop, guaranteeing that every Tate Lates is sold out and buzzing with life.

This is the power of direct communication.

The Tate Modern sends reminders and updates straight to their audience’s phones, making sure no one misses out on the excitement.

The future of art is live, direct, and right in your hands. Are you ready?

About the State of Art

The State of Art Newsletter covers marketing trends in the art world. It is run by art lovers for art lovers. We will be sending out tips, statistics, news, and more every week, with the goal of bringing the art world into a new era of digital marketing.