State of Art

Listen to the silence!

Gagosian, a top 10 gallery in the United States and arguably the world, is only silent when its doors are closed. They are always packed and booked out weeks in advance, with special events selling out instantly.

That’s because they hit their audience from every possible channel.

That is to say, there is no silence!

In addition to running a successful social media account and email newsletters, they cater to a younger audience with a consistent text update and reminder system. This gets the people that enjoy Gagosian to hear about their events and openings at every possible moment.

They have a deep culture of live events, talks, workshops, and more. These sit at the core of what makes them such a successful institution, garnering global respect and attention.

Yet, they still push to innovate with channels such as text messaging, because they know that the majority of people only use email for work.

Time's arrow neither stands still nor reverses. It merely marches forward.

Texting is the way people actually communicate.

About the State of Art

The State of Art Newsletter covers marketing trends in the art world. It is run by art lovers for art lovers. We will be sending out tips, statistics, news, and more every week, with the goal of bringing the art world into a new era of digital marketing.