State of Art: 7am at the MoMA

Yoga at the MoMA at 7 am?

Yes. Yoga at the MoMA.

There’s something special about starting your day with some peace, quiet, and incredible art—and MoMA’s got that covered with their Quiet Mornings. These early morning sessions give people the chance to wander the galleries without the usual crowds.

But here’s the real secret behind the popularity of Quiet Mornings: it’s all about staying connected with direct messaging using sms.

It’s quiet, but you’ll hear about it.

With quick and friendly text reminders, sneak peeks, and early access to tickets, they make sure you know exactly when the next Quiet Morning is happening. People are loving it! Their Quiet Mornings are filling up faster than ever because no one wants to miss out.

After each event, you might get a follow-up text with some cool highlights, insights from the artists, or even mindfulness tips inspired by the artworks. 

The experience keeps going, even after you've left the museum.

MoMA is doing what places like the Tate Modern and the Whitney Museum have figured out too: texting is the way to go. It’s direct, it’s personal, and it makes sure you never miss out on something that’s unmissable.

Sometimes, a little text can make all the difference in how you start your day.

About the State of Art

The State of Art Newsletter covers marketing trends in the art world. It is run by art lovers for art lovers. We will be sending out tips, statistics, news, and more every week, with the goal of bringing the art world into a new era of digital marketing.