State of Art

You know what the MOMA is right?

They have no problem getting random people, who aren’t niche art lovers, to come to their museum and spend hours looking at art. That’s because they have the luxury of name recognition, and a huge glass building on 53rd Street.

For museums and galleries that don’t have that luxury, they have to do other things to stand out and draw people in. This is where they turn to digital marketing.

Email and Instagram are the main channels, but these are oversaturated and don’t engage or retain existing attendees or patrons.

Texting is a growing trend in digital marketing. It cuts through the noise. Currently, it is used for ticket confirmations or alerts, but it’s rarely used as a communication/engagement tool to keep people coming back.

Next time you go to a museum or art gallery, see if you ever hear anything from them again after you leave. You probably won’t, even if it was the MOMA.

The State of Art Newsletter covers marketing trends in the art world. It is run by art lovers for art lovers. We will be sending out tips, statistics, news, and more every week, with the goal of bringing the art world into a new era of digital marketing.